On 10th April, the rapper and pop artist from Brixton, Jessica Wilde graced us with her soulful voice and lyrical genius in her new song “FADE” in which she talks candidly about feeling strong enough to release toxic people and substances from her life.
After battling with sobriety and being caught up in toxic situations, Jessica Wilde uses her artistic gifts to share her experiences to hopefully help others get through similar situations. She provides a safe space that encourages a loyal and connected fanbase. In an article with POP SINS, Wilde explains how yoga and meditation brought her back down to earth after fighting to get sober saying, “I just instantly felt kind of connected to [meditating and yoga] when I got into it… And yeah, it was from that I kind of went on a bit of a spiritual journey, I guess.”
Growing up in a very artistic household; with her mother being an artist and jazz musician and her father being an actor, Wilde was always encouraged to follow her dreams and try her hand at music – it seems to be working well for her.
Jessica Wilde’s ability to open up like this mixed with her talent to fuse jazz and pop has gained her a small following on Spotify and Instagram which I have no doubt is only going to grow, especially after the success of her 2023 single “Freak Out”. This hip-hop track about being unapologetically yourself, jumpstarted her career with critical acclaim from BBC Radio 1 ‘Future Artists’ and BBC Introducing, saying “This has to be the coolest tune on the lineup.”2 Wilde also received support from 6 Music, BBC Radio London, KISS, as well as features in CLASH, Complex, Wonderland, The Independent and many more.
Rest ashore that Jessica Wilde’s brand new song “FADE” doesn’t leave anything out for her old fans who crave her heartfelt lyrics and leaves plenty of room for new people to discover her before her inevitable rise to fame. The soft drumbeat serves as a friendly hand, guiding you through the song and her journey of moving on and being comfortable enough to let go. The breathy harmonies at the end of each chorus, repeating ‘let go. Roll with it,’ seems to be Wilde reminding herself to keep going and not to turn back for people who hold you back. This is a sentiment I feel we should all follow.
In an interview with BBC Radio London, Wilde says that “Fade” is about the art of letting go of someone before they start to damage you. Of seeing the red flags and going ‘I deserve better.’
I hope she keeps writing songs with a similar message as many people would connect with this.