NEW SINGLE RELEASE – Lauran Hibberd ‘mary’
4 December 2023
Viji, aka Vanilla Jenner, is making waves with BAILELOKE, the lates single of her EP ‘So Vanilla’. This release marks another significant milestone in the emerging artist’s career, who abandons her indie-rock roots to take a bold step into experimental Brazilian funk. Inspired by her Brazilian heritage, the track’s rhythmic beats, percussions, screams, and overlapping suave vocals create a vibrant and irresistible musical universe that captures the essence of her innovative spirit.
The young artist’s diverse influences are a testament to her unique style and sound. Her passion for subcultures such as skate, emo, rave, and otaku, her admiration for Avril Lavigne and her obsession with ‘Baile de Favela’ by MC João – these influences are more than obvious when we look at her single and more broadly her style: sexy, street, grunge and provocative. She embodies the spirit of a ’90s rock star combined with the edgy, fashion-forward attitude of a Bratz doll. Yet, despite these clear influences, Viji manages to infuse her work with a fresh and innovative twist, making her music unmistakably her own. BAILELOKE stands as a perfect example of her exceptional creativity and ability to blend various genres.
Viji debuted in the music scene with her single ‘Cherry’ in 2020. Since then, she has rapidly evolved into a fully-fledged singer and songwriter, constantly pushing the boundaries of her craft. Her journey reflects a relentless drive to challenge perceptions and grow both as an artist and an individual. Her new EP, So Vanilla, showcases this evolution, proving that she is anything but plain.
By embracing Brazilian funk, Viji pays homage to her heritage while also introducing a fresh sound to her audience. This blend of tradition and modernity is a testament to her skill as an artist and her dedication to creating music that resonates on multiple levels. As she continues to grow and experiment, there’s no doubt that Viji will keep surprising and captivating her listeners. Her journey is a fascinating one to watch, and BAILELOKE is just the beginning of what promises to be an exciting and dynamic career.
