NEW SINGLE RELEASE - Alex Amor 'Like The First Time'

17.09.23

Words by Iole Dexter

In anticipation of her latest EP dropping November 3rd this year, Glasgow born singer, Alex Amor has teased us with three new singles.

Her latest release, Like The First Time is a gorgeous anthem that goes out to anyone reminiscing how intense their love for someone used to be. The desperation to “go back to the beginning” of a relationship is longingly sung in the first verse before escalating to a “crawl back to the first stages” in the second. In her own words, the single is about “not giving up on a long-term love and recreating the magic [of] when you first met”. The song was born out of a day long period of writer’s block where Amor didn’t do much recording of her own in the studio, but instead spent the day blasting some of her favourite tracks, particularly HAIM’s first album, Days Are Gone – a massive influence for her new direction in music.

Amor’s dreamy vocals mixed with an alt-pop beat that crescendos on the chorus solidifies this track as a hopeful and hearty ballad that really feels like home. There’s something about this one that feels nostalgic – the song itself garners a familiar feeling of falling in love for the first time, of staring into the eyes of another and realising how much you care about them. But in addition to the dream-like, main character energy that this track generates, the lyrics are what make this song. There is a beautiful sense of hope among most of Amor’s discography, a reason I find myself coming back to her work a lot. She starts off guns blazing with this one: “I want you to face it and tell me we’ll fight”. Her direct address confronts the listener but sets a positive tone, shedding light on the beauty of wanting to fight for what you have, and desperately wanting to be fought for. A more delicate tone permeates the rest of the track, with lyrics that stay true to Amor’s form using a conversational tone. As the song moves forward, the lyrics too mature. Her words begin to reflect the kind of non-confrontational, gentle way we should all strive to approach difficult conversations with those we love. Perhaps most of all, Amor’s word play makes me want to hit repeat and repeat. Cleverly curated, her pre chorus goes:

“When do we stop trying, I’m trying to show you that I’m not ready to give up, so give us another chance? I’ve been realising that reasons don’t mean a thing so why don’t we go back to the beginning?”

Amor’s repetition of words and alliteration feels empowering, both to listen to and to sing yourself. Not to mention the rolling rhythm is addictive to listen to. If you’re looking to be cheered up, whether going through heartbreak having lost love; have found yourself falling out of love; want to remember the feeling of your first love; or find yourself falling more deeply in love every day, give Like The First Time a listen – I assure you it won’t be your last.