‘Take It To The Grave’ is the punchy closing track from Alex Amor’s latest EP ‘Super Sonic’. A dreamy and brutally honest- the track is a must hear for its stadium-ready chorus and giddy details littered throughout. Telling harsh truths about people’s constant need to put stuff off and not live in the now- the release is one of this weeks most exciting and an instant ear-worm with hooks a plenty.
The Glaswegian has racked up nearly 70,000 monthly listeners on Spotify and the ‘Super Sonic’ project is set to secure herself as one of the stars of tomorrow to watch. Perfect for fans of fellow Glasgow girl Lauren Mayberry of CHVRCHES fame- the EP is a twenty-minute run through of Amor’s multiple personality traits as she takes us on a whirlwind tour of what makes her so unique. ‘Wandering Eyes’ is another gem with funky guitars and sparkly electronic production throughout that is reminiscent of producer SG Lewis’ work. This path is one that would suit her well- warm-disco production over her distinctive vocals are something that could be a match made in heaven.
Alex’s vocal is one that feels instantly familiar similar to many of the British tongue-in-cheek popstars of the 2000s decade such as Kate Nash, The Noisettes and Lily Allen. It feels like this part of music is missing in the landscape of pop currently and to see artists such as Alex Amor as well as counterparts Mae Muller and Rose Gray adapt spoken segments that fully utilise their accents into their songs shines hope that this somewhat forgotten part of British song-writing history isn’t going down without a fight.
With the ability to write a killer pop chorus whilst being able to take more niche parts of the pop sphere into her song-crafting- Alex Amor has positioned herself perfectly as being one of the next supremes in alt-pop in the U.K.