NEW SINGLE RELEASE – Lo Lauren ‘Monster’
30 November 2023
With the recent release of the brutal single- ‘Bye Bye’ solidifying her place as one to watch- we spoke to her about her place in the pop world, plans for the future and opening for N-Dubz earlier this year.
Debuting back in 2017- Erin is back with a bang with infectious ear-worms a plenty and her electric personality always shining through in her writing.
Hi Erin, so lovely to chat with you! First of all could tell us a bit about the release of your new single ‘Bye Bye’?
‘Bye Bye’ is actually a song I wrote when I was 16. So it’s been a long time coming for it to finally see the world! It was a song meant to empower people after rubbish relationships- in fact it was one of my own friends I wrote it for who had been seeing someone for a whole year and as soon as it came to the summer time they called an end to the relationship which just seemed a little convenient with the timing. It was like- so we’ve had this beautiful time together and as soon as it’s “single season” that’s the end of everything. Of course as usual- they always end up coming back- so it was playing with that idea and being like- “No, I’m gonna take back the power here in this situation”.
So since you’ve had this song for five years now- has it gone through many variations?
I think there’s been a few tweaks here and there but honestly nothing major. Even the vocal is me singing it at 16 or 17 which is interesting because my voice has definitely matured a bit but I think in that way it stayed true to how I was feeling when it was written, how old I was and the time I was living through.
Supporting N-Dubz is a huge moment for you so far in your career- how did that come about for you and what were some of the highlights?
That was a really cool experience actually. At first it came about through a mutual contact as the original venue they were supposed to be playing in Derby- which ended up getting cancelled which was a shame because I was so looking forward to doing my first big show ever. We ended up messaging the team just saying if you get anything else in the diary let me know which ended up with me doing two shows as opposed to just the one. They were in Brighton and Margate which was really nice because i’m from the East Sussex area which meant I could perform closer to home. It was an amazing experience- I had my own station, and a RIDER- who went and picked stuff up for me like drinks- I was like “this is not the treatment that I should be having!”. I saw all the N-Dubz crew and Wes Nelson also who was so lovely- all of them actually. Chaotic dynamic behind the scenes for sure- Fazer had an electric bike he was riding round all day trying to pop a wheelie in such a small space- I was like how is he doing this?
If that’s not proof that everything happens for a reason I don’t know that is- what was a setback became an even bigger opportunity!
It also meant my family, my aunty, mum, best friend were all there for me- which made it even better to share that with them. The one live performance I’d done before that was about a hundred people and my dad was poorly so couldn’t come to see me and a year and a half later he got to see me perform in front of 15 and a half thousand. He’d been wanting to see me for a while and that’s definitely a cool one to be his first!
Your last three singles have all had a similar artwork theme- what inspired you to go for that route?
I’m just a bit of a Pinterest girly. Before I do a shoot or an EP is coming I will have a Pinterest board all meshed together of the vibe i’m going for. I definitely wanted it to radiate bad bitch energy- that’s definitely what I was going for. So we’ve got the pops of pink and green which are my two favourite colours- they appear everywhere in my life (even in my bed right now). So that’s the energy I was going for.
After a stalk through your Spotify profile I couldn’t help but notice your ‘Bad B’s Only’ playlist featuring the likes of Grimes and Caroline Polachek- who are some of your inspirations behind your music and can we hear any examples or direct influences of them in your own music?
I think to an extent for sure- I’d say Avril Lavigne for sure. I love her and have always loved her ever since I was little. I remember when I got a Pop Princess CD with ‘My Happy Ending’ and I was like “Oh my god this woman has changed my life”. I’d say more recently Ashnikko is a really cool artist, super care-free and authentic to herself. Also love Doja Cat recently so I’m a little bit inspired from there too.
10/10 choices!!! What’s next for you going into 2024?
There’s definitely a lot of music coming and at a lot faster a pace sequentially than it has been previously. Everything’s a lot more organised this time round. Hopefully new music pretty soon off the bat in the new year. I’m also going to be doing my first ever headline show- which i’ve not done before- so the pressures on to sell those tickets! Which should be really good! Hopefully some festivals too which would be great.
In terms of festivals- what is the dream we’re aspiring to?
I’ve been to a few before- I went to Reading around my GCSEs which is around the time I wrote ‘Bye Bye’ which is really weird to think about! Great fun just so dusty, it was not hot. The bath I had after was brown and disgusting. I also went to NASS which is almost more dance vibes which is so fun and I love doing dance music- that could be really cool. Something like Lost Village- it’s not really pop acts it’s more DJs but something like that in terms of the venue is so cool to me.
