I had the pleasure to attend Griff’s fan only launch of her latest single ‘Miss Me Too’ last week at Hoxton Hall. She played us the tracks from the upcoming Vertigo Vol.2 and treated us to an intimate acoustic performance of songs from Vol.1, including ‘Astronaut’ and, of course, ‘Miss Me Too’.
Sarah Griffiths, known as Griff, has absolutely perfected the Pop formula. Griff brings a fresh sound to the British Pop world; having taught herself to produce from the age of 8, her signature looped vocal riffs and DIY bedroom Pop production styles all contribute to the unique Griff discography. From the release of her debut Mirror Talk EP under Warner records in 2019, she has released countless popular anthems, and earned herself a Brit award in the process. Since then she has toured around the world with Dua Lipa, Ed Sheeran and Coldplay – Chris Martin even helped compose the piano line in ‘Astronaut’.
Griff said at the event that she wrote more about ‘heartache’ than ‘heartbreak’; her heartfelt lyrics create a unanimous yearning and are always relatable yet intimate. ‘Miss Me Too’ is an existential Pop banger, with a ‘heartache’ for past selves – on Instagram the singer described the track as ‘sad yet hopeful’.
‘Miss Me Too’ is an embodiment of Griff’s golden traits; the melody is gracious, with runs that show the virtuosity of her voice, and the lyrics create the irresistible blueprint of an upbeat song with heart wrenching lyrics. An electronic pulse drives the track from the outset, with the synth bass supporting the verse lyrics, as Griff laments nostalgically on a ‘rosy tint’ of a lucid dream. Her voice is unique in its tone and quality, effortlessly hitting high notes and saturating every lyric with emotion and honesty. The textural variety in the track also contributes to its pacing – the chorus is a gift that keeps on giving. Initially, the percussion drops out for a spacey texture on the refrain it broke my heart in a million ways/ I fell apart in a foreign place. The beat drops on the title hook I miss me too, before catapulting into a four on the floor disco dance chorus. It then levels up a further gear for a repeat of the chorus melody, as Griff lists all the things she misses, starting with I miss talking to the bathroom floor. There is a recurring theme of nostalgia, of pining for innocent childhood selves.
The final chorus builds to euphoric heights, as the mix becomes fuller with soaring panned vocals again showcasing the talent and breadth of the singer’s range. Griff sings of missing past versions of herself – the lyric ‘those empty lanes I would chase for miles’ resonate with other young women finding their footing after growing up in a rural village outside of a big city.
Not only is Griff a DIY fashion icon, but her talents have expanded to dance; the single also came with a stunning music video, where Griff dances expressively in a warehouse to the high energy track. Directed by Colin Solal Cardo (known for his work with Charlie XCX and Kylie Minouge), Griff is fulfilling her Pop superstar status like never before.
‘Miss Me Too’ makes us want to dance, sing and chase our dreams and past selves ‘for miles’. We look forward to what Vertigo Vol.2 will bring for Griff.